BackgroundEl Lago de Capeira it’s a privileged private neighborhood in Guayaquil that has preserved the best of nature, like their natural lakes and a wide variety of native birds. It is the unique private neighborhood that recycles and additionally has a social club, water slides, sauna, soccer field, golf field and a lot of nature around.
Been this the unique differentiator from the other private neighborhoods, residents from El Lago de Capeira know that they have to give their part to Earth, so they celebrate dates as: Earth Day, World Environment Day, Birds National Month, and others.
Although over the year, El Lago de Capeira has done some communicational efforts, this is absent some time ago. Considering this need, they came to us asking for a campaign that will help them to achieve one objective: get people interested and make them call for information about Sindanoy’s houses, which belongs to the private neighborhood El Lago de Capeira.
ReasoningThe communication of El Lago de Capeira focused on offering the opportunity to live together with nature and the ecologist ideology from their people, highlighting that the residents of that private neighborhood are consent about the importance of caring the habitat where they live.
IllustrationsThe illustrations made for the campaign were developed by the ilustrator: David Eguiguren, who since 2008 founded EntretenimientoLobo.com
ConceptEl Lago de Capeira is a private neighborhood where the residents know the real value of nature.
Target’s recallEn In El Lago de Capeira you live with nature.
CopyChoose your house in the Sindanoy sector and let the nature change your life.
SloganHaving in consideration that El Lago de Capeira implemented a new Corporate Campaign, we identified and integrated all the elements that surround it, so the El Lago de Capeira’s logotype incorporated the new slogan “Where nature is your home”.
ResultThe number of people interested to know more about El Lago de Capeira increased in 290%.
